The goal of IIMA PGP 1980 batch for supporting the Art Project is to populate the sprawling IIMA Campus with art in a manner that not only beautifies the Complex and elevates the spirit but also becomes the starting point for pedagogical enquiry appropriate to an Institute of Management. Appreciating the benefits of being surrounded by art can open the student’s mind not only to culture, but also to a better understanding of the whole category of luxury and experiential goods and services. Surely the study of art/creativity in an economic context, art as an uber luxury business, art as an asset class, art for tourism, etc., are all subjects worthy of study at IIMA